• How to Talk to Investors?
    Tyler Bosmeny, YC Partners

  • Product marketing for startups
    The words "marketing" and "startups" don't always have an easy co-existence, but creating innovative and successful marketing efforts — and in particular positioning, PR, and pricing — are an essential part of creating growth. Early Salesforce.com and Dropbox employee Adam Gross shares a the basic tenants of product marketing he's learned along the way.

  • A playlist answering following questions:
    • Fresh founders on packaging your product for success (2:08)
    • Barbara corcoran on inspiring creative ideas in business (2:20)
    • How google+ can improve your seo (1:11)
    • How to create a social media policy (1:17)
    • Tony hawk on building a brand around doing your own thing (7:55)
    • Tony hawk: selling out without being a sellout (2:00)
    • Grant cardone on how to hire top sales talent (1:25)
    • What are creative ways to find customers? (1:13)
    • Insights: how to improve customer service (0:37)
    • Insights: how to enchant customers (1:24)
    • How to reach your target market (1:04)
    • Starr hall on how to improve your marketing using google analytics and survey tools (1:18)
    • What are low-cost ways to market my business? (1:28)
    • Three tips for pitching the media (2:04)
    • John jantsch on reaching out to journalists for media coverage (2:24)
    • Seth godin on personal branding (2:35)
    • How can I reach out to early adopters? (1:01)
    • How can I target women customers? (1:02)
    • How to improve your marketing (0:46)
    • How to turn tweets into customers (3:15)
    • Three ways to get a niche product into retailers (2:29)
    • Three common mistakes that kill a sale (1:08)
    • Three common mistakes that kill a sale (1:08)
    • How can I stand out in the holiday rush (1:25)
    • Gary vaynerchuk on what caring looks like to customers (2:56)
    • John jantsch on working with partners to find leads (2:30)
    • John jantsch on the value of business referrals (3:03)
    • Tim berry on how to do a better job forecasting sales (1:27)
    • Nell merlino on growing small businesses (3:22)
    • The key to converting online sales leads: speed (3:49)
    • Startup story: out of the box marketing (5:31)




This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 644847