• You Have a Great Idea and Nobody Cares
    Richard Banfield
    He will give you the essential tools to identify who your customers are and what the various touch points will be along their journey with your product or service. These tools are the same tools used by leading design-driven companies like Apple, Google and Dyson to develop a remarkable and rewarding experience for their customers. From this workshop, you'll learn tools that are both lean and useful for:
    • Identifying who your customer is
    • Defining the experience that will get them to buy (or use) your product




This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 644847