• How Are You Going to Make Money?
    Rudina Seseri - Fairhaven Capital
    In the race to get a startup idea off the ground, founders focus on getting a MVP completed, finding talent to expand the team and then, the much-dreaded exercise of raising money. In the frenzy of it all, they at times overlook the fundamental question of how will I (or I and my investors) make money? They have a general, very high level idea about the possible paths, but most of the time they have not homed in on the monetization path or actual business model. And, that is a mistake. This seminar helps founders:
    • Determine the right monetization paths for both B2B and B2C businesses, and
    • Understand the ramifications of each business model.

  • Go to Market : Strategy
    An overall strategic and tactical framework for your GTM
    This video covers the fundamentals of building a Go-To-Market (GTM) strategy for your startup business.
    Find out why it can be twice as important to get your Go-to-Market right, even if you’ve engineered a great product. Get to understand the strategic framework needed to enter a market and occupy a dominant position. The session features a case example from the founders of Patient Ping and Splashscore as well as the CMO of Brightcove.


  • Go to Market : Tactics
    In this video you’ll learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation. Included in the session are case examples from two companies that detail how they have build their tactical go-to-market plans: Hubspot and Unidesk.

  • Go to Market : Strategies
    Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Get to understand the strategic and tactical frameworks needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence" and integrate other key marketing assets so that you can pursue an impactful sales and marketing approach.


  • Product marketing for startups
    The words "marketing" and "startups" don't always have an easy co-existence, but creating innovative and successful marketing efforts are an essential part of creating growth. Early Salesforce.com and Dropbox employee Adam Gross shares a basic tenants of product marketing he's learned along the way.



This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 644847