You might have the greatest product or service in the world, but if you can't get customers, it doesn't matter. This workshop focuses on on-line customer acquisition techniques: banner ads, paid search, SEO, inbound marketing, "ghetto testing", social media marketing, analytics, etc.
Andrew Payne is a Boston-area entrepreneur, executive, inventor, and investor. He's co-founded Open Market, Revenio, and FanSnap, and has been involved with many other technology startups. He is on Hubspot's Board of Directors.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement No 644847